Wildfox White Label - Pony Tale

Wildfox has always had a unique way of creating interesting storyboard lookbooks, and the new SS 2012 collection is no exception. Epitomized by pastel hair, dreamy knits, and creamy lace, the new Wildfox White Label takes inspiration from 80's nostalgia reminiscent of 'My Little Pony, Care Bears, and Rainbow Bright.' Both dreamy and imaginative, the collection also offers a first glimpse of the Wildfox jewelry line and upcoming shoe collaboration with Jeffrey Campbell.

While I still have yet to buy my first piece of Wildfox (although I am definitely sold on the slouchy knits!) here's some of my favourite standout pieces:

All photos copyright of Wildfox Couture

See more over at the Wildfox blog